Your photos
When you upload a photo to Fytlo, it is stored securely on our servers to power your closet and try-on experience. When you request a try-on, your photo and garment image are sent to our processing provider to generate the result.
What we collect
The minimum needed to make Fytlo work:
- Email address — for your account, waitlist, or when you contact us
- Photos — body photos and garment images you upload to your closet and for try-on
- Closet data — garments you save, outfits you create, and outfit history
- Basic device info — to fix crashes and improve the app
Payment processing is handled entirely by Apple through the App Store. We never see or store your payment details.
Third-party processing
To generate virtual try-on results, your photos are sent to a third-party processing provider. This provider processes your images solely to return the try-on result to you.
They do not retain your photos after processing is complete.
What we don't do
- We don't sell your data
- We don't show ads
- We don't use third-party trackers
- We don't share your photos for advertising or marketing
AI model training
We may ask if you'd like to help improve Fytlo by allowing us to use your photos to train our AI models. This is always optional and requires your explicit, separate consent. You can use Fytlo fully without opting in.
If you do opt in, you can withdraw your consent at any time, and we will remove your contributed photos from our training data.
Your rights
Depending on where you live, you may have the following rights regarding your personal data:
- Access — request a copy of the data we hold about you
- Deletion — request that we delete your data
- Correction — request that we correct inaccurate data
- Portability — request your data in a portable format
- Opt out of AI training — withdraw your consent at any time
These rights apply under regulations including the GDPR (EU), UK GDPR, and CCPA (California). To exercise any of these rights, email us at the address below.
Age requirement
Fytlo is not intended for anyone under the age of 13. If you are between 13 and 18, you may only use Fytlo with parental or guardian consent. We do not knowingly collect data from children under 13.
Data retention
Your closet data and photos are stored as long as your account is active. If you delete your account or specific items, the associated data is removed from our servers. Try-on processing data is not retained after your result is delivered.
Deleting your data
You can delete individual items from your closet within the app. To delete your entire account and all associated data, email us at the address below and we'll handle it within 30 days.
Changes to this policy
We may update this policy as Fytlo evolves. If we make significant changes, we'll notify you through the app or by email. Continued use of Fytlo after changes means you accept the updated policy.
Contact
Reach out about your data, this policy, or anything else.